Management is about persuading people to do things they do not want to do,
while leadership is about inspiring people to do things they never thought they could
Growth, Sustainable and Inclusive Growth
In line with the 2030 Sustainable Development Goals set out by the UN and the EU, we want to participate proactively in the radical transformation of the contemporary world, in global development and in environment protection-contributing to peace, security, the rule of law and good governance, to strengthening the dialogue and interaction between institutions and citizens, and in the pursuit of the common good. Through the creation, promotion and dissemination of novel projects, services and products of high cultural and social value, we work with tenacity and passion to help eradicate poverty and hunger; to promote sustainable agriculture; to improve human health, access to education and continuing education for all; to ensure gender equality and emancipation, especially of young women; to reduce regional imbalances; to enhance the quality of air and water and to promote clean energy, as well as strong, sustainable and inclusive growth, and to foster full employment; to avoid waste, unnecessary consumption, and degradation and damage to the soil; to build infrastructure and inclusive urban centers which are resilient, innovative and secure; to protect and promote the development of human, cultural and natural capital, preserving the health of the seas, inland waters, forests, biodiversity and terrestrial ecosystems.
Europe: Past, Present and Future
At a time of political and social crisis in the EU, with the threat of disintegration, and the creation of new physical and cultural barriers, the challenge for the Union is to continue to be relevant in the contemporary geopolitical world, where economic power and technological knowledge is increasingly moving towards the East and the Pacific. Our commitment to culture, society and business is to communicate the ideal of a more united community and to work towards building a Union which is strong, secure, transparent, shared and welcoming; that has a new, more efficient and effective governance, simplified to better meet the challenges of globalization. Starting from the lessons of history, we intend to propose a new alternative to the existing European model, which is itself unique in the history of the twentieth century. This new model will help to create a better understanding of the past and the present and to provide insight for the future, making us not only performers but also the protagonists in shaping the world of tomorrow. For this, we work with passion to promote the idea of a social Europe, which is not limited to a model of an ideal dream, but which embodies a European global solidarity that is already in the making. The globalized world moves extremely fast. We no longer have time to lose if we want to build a better future and ensure inclusive and sustainable growth.
Technological and Social Innovation
Innovations are the vision of the future. We strive to have the latest technology, and to this end we conduct projects and create products and services to improve the quality of daily life, the climate end the environment, working conditions, and the connections and communication between institutions, businesses and citizens, through the implementation of structures, networks and eco-friendly activities that are smart and interactive, and which lead to a dense network of social and cultural exchanges and industrial relationships at European level. These will give businesses and consumers a competitive advantage thanks to the expansion and use of intelligent, integrated IoT technologies, Big & Open Data, cloud computing, 3D printing, cutting-edge robotics and tools for the development of Industry 4.0.
Circular Economy for a Resilient World
Our projects, services and products help to facilitate the transition to a new model of society and production that focuses on sustainability, and on zero pollution and zero waste. Through these, we contribute to the shift from linear socio-economic and production processes to a circular economy, similar to the systems that existed before the advent of mass production. In the circular economy, materials are reused and never wasted, indeed waste acquires value and becomes the raw material to manufacture other products or to be transformed into new energy sources. Artistic movements, such as Arte Povera, have contributed to this thinking by giving artistic and economic value even to rags and waste.
Environment and Biodiversity
Nature offers us a vast array of goods such as food, clean, water, healthy soil, textiles, the capture of carbon dioxide and many others. Biodiversity is the natural wealth of the Earth. It provides the basis for life and for the prosperity of all humanity. In recent decades, due to urbanization and the uncontrolled and indiscriminate use of pesticides, biodiversity is unfortunately disappearing at an alarming rate. This increasingly also reduces humanity's hopes of a healthy life and widespread prosperity. Our projects, services and products aim to protect the environment and biodiversity by creating "oases of natural ecosystems". We support the goal of genetic diversity of species and ecosystems and their interconnection, as well as recognizing the economic value of a true understanding of "eco-system" products and services created by those who love and protect nature, which represent an inestimable value for human survival on our planet.
Bio-Architecture and Organic Farming
In line with our vision of "oases of natural ecosystems", we have developed a concept to optimize the creation of a small oasis of natural and artificial ecosystems-the Smart-City-Farm-House. This concept respects the relationship between people and the environment, including residential-business buildings and their surrounding environment. It creates meaningful places to live and work in an optimal way, through the understanding, knowledge, respect and appreciation of nature, technology and the "genius loci". Focusing on quality of life, environment comfort, and preserving the ecosystem, we realize projects, products and services the optimally use architectural resources through a circular approach, combining technology and natural resources to make a dwelling which is self-sufficient in energy, water and food for those who live and work there.
Green Energy, Clean Water and Healthy Food
Demand for energy will double by 2050, and the demand for water and food will increase by over 50% due to the rising global population, the uneven distribution of food resources, and worsening climate change. The first home of each human being is his or her or body, but nature with its provision of resources and food is essential for human survival: This is why we invest our resources to create and maintain not only sustainable, clean energy, but also to protect the seas, rivers and lakes and unpolluted drinking water, and to nurture a healthy food supply based on local production and minimizing CO2 emissions in contrast to today's industrial agriculture which is built on long-distance transportation of food and the heavy use of pesticides, herbicides and additives.
Improving Education and Lifelong Learning
The watchword of this new millennium is not only "know" but also "know-know", "to foresee" and "know to innovate". Staying up-to-update in both scientific and cultural developments is an essential requirement in today's society. Life-long learning should be available to people at various stages in their lives when they are cognitively ready. It should meet the needs of formal and continuing education, be customizable to people's individual requirements, available on demand and in a format that makes learning easy. In our world of accelerated technological progress, social innovation and Industry 4.0, we increasingly require specialists and professionals, able to keep pace with evolving knowledge. Without this expertise and the innovation it produces, there is no economic and social development, no social progress nor a higher quality environment and a better future.
Empowering People and Communities
Helping and cooperating does not only mean "doing", but also spreading positivity and educating in an environment that facilitates learning. Work, cultural identity and life-long learning must be integrated if we are to ensure individual, social and economic success and foster growth. Building a modern society that is free, conscious, open, fair and accountable requires some fundamental ingredients: conflict resolution and managing change and decision making in a democratic way, in a bottom-up relationship; communicating, exchanging and sharing information, training, knowledge and good practices; and having a broad knowledge and holistic vision of economics, technology, culture and society. A social whole is more than the sum of the individuals that compose it. In it, people interact not only as individual players, but also as social and environment actors, determining new dynamics of learning and interaction that create networks of cooperation which benefit not only the human capital of each individual, but also the capital of the community as a whole. This process of growth promotes higher self-esteem, self-efficacy and self-determination. It is further enhanced through the use and development of applied ICT to foster and improve living and working conditions, democracy, transparency, and open government through better interaction and communication between institutions, business and citizens.
Art, Culture and Well-Being
A free, modern, peaceful and cohesive community should be part of a dense network of open individualities, thirsting for different cultures, curious to discover and learn new knowledge, new realities and new worlds. The nourishment of the spirit goes hand in hand with the satisfaction of personal cognitive and psychological needs. It also takes into account material needs and the fulfillment of personal and collective well-being which is the foundation of a happy society that is virtuous, fair and safe. There is no innovation and development without knowledge. In the modern world, institutions, businesses and citizens are engaged in a debate about economic models and what lifestyle to pursue to save the planet's health and to promote well-being in a modern society. The answers are not only less consumption and less waste of existing natural resources, but also, and above all, better knowledge and greater attention to the arts, to creativity and innovation, to culture and the conservation of cultural and environmental heritage, recognizing not only their spiritual value, but most importantly their role in social inclusion, the growth of social and human capital, the development of social interconnections and the improvement of living conditions, health, psychological well-being (both personal and collective), and the improvement of production and working conditions. If knowledge is power, art is the happiness that this power gives us.